Springer Augmented Reality and Virtual Reality - Changing Realities Book

Explore the latest research in immersive technologies with this comprehensive collection from Springer's Progress in IS series. Presented at the 5th International Augmented and Virtual Reality Conference in Munich, this volume bridges academia and industry to showcase cutting-edge AR and VR applications across marketing, education, healthcare, tourism, events, fashion, entertainment, retail and gaming. Written by prominent AR and VR scholars globally, the book delivers state-of-the-art insights into how augmented reality and virtual reality are transforming business practices and reshaping industries. Whether you're researching immersive technology adoption, exploring practical implementations, or studying how these technologies influence customer experience and operational efficiency, this research collection provides evidence-based perspectives on the dynamic intersection of reality and digital innovation.