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Springer AiCoBM 2014 Proceedings - Business Management

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Description

The Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) provides a comprehensive collection of academic research from the conference held in Penang, Malaysia. Published by Springer, this volume contains 57 refereed papers that address modern challenges in the business world. The content is organized around three primary themes: management and marketing, economics and finance, and entrepreneurship. By combining basic and applied research findings with detailed case studies, these papers offer practical insights and theoretical developments for a wide audience. This collection serves as a valuable resource for researchers, scholars, professionals, and postgraduate students looking to stay informed on the latest trends and multidisciplinary studies within the field of business management.

Key Features

Includes 57 refereed papers covering diverse aspects of business management and related disciplines.

Organized into three core themes: management and marketing, economics and finance, and entrepreneurship.

Features original contributions from a global community of researchers, scholars, and professionals.

Combines basic and applied research findings to provide both theoretical and practical perspectives.

Utilizes case studies to present real-world applications of business management theories.

Designed for postgraduate students and academic professionals seeking updated research data.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 August 2015
Listed Since
08 January 2015

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No barcode data available

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