£2,299.00

Sony BRAVIA 8A 77 Inch 4K OLED Smart TV - 77XR8A

Name: Sony BRAVIA 8A 77 Inch 4K OLED Smart TV - 77XR8A
Brand: Sony
Price: 2299.0 GBP
Availability: InStock

K-77XR8A

TVs

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£2,299 today · all-time low £2,279 (Jul 2026) · usually the usual

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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 30 days · 30 data points (no recent data)

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Price Distribution

Price distribution over 30 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £2299 (19 days, 63.3%)

Price range: £2279 - £2399

Price levels: 3 different prices over 30 days

Description

Experience a new level of cinematic immersion with the Sony BRAVIA 8A OLED 77 Inch 4K HDR TV. Designed for movie lovers and gamers alike, this display uses over 8 million self-illuminating pixels to provide unmatched picture precision. The XR Contrast Booster utilizes a high luminance panel and temperature mapping to deliver true-to-life contrast, ensuring you see every scene exactly as the creators intended. Audio is just as important as the visuals. With Acoustic Surface Audio+ technology, the screen itself becomes the speaker, creating a sound experience that mirrors a real cinema. Whether you are watching a blockbuster or playing games with your PlayStation 5, the combination of Dolby Vision, Atmos, and 120Hz refresh rates provides smooth, high-quality performance. This smart TV also integrates seamlessly with your home ecosystem through Google Cast and Apple AirPlay, making it easy to stream your favorite content from various devices.

Key Features

Precision OLED Picture: Over 8 million self-illuminating pixels provide incredible detail and accuracy for a stunning 4K HDR viewing experience.

XR Contrast Booster: Uses a high luminance panel and temperature mapping to deliver realistic contrast and depth in every frame.

Acoustic Surface Audio+: Turns the entire screen into a speaker to deliver immersive sound that moves with the action on screen.

Advanced Sound Processing: Features Voice Zoom 3 to enhance dialogue clarity and 3D Surround Upscaling for a cinematic audio environment.

Gaming Ready: Optimized with 120Hz refresh rates and specific features for PlayStation 5 and IMAX Enhanced content.

Smart Connectivity: Built-in Google Smart TV functionality includes Google Cast and Apple AirPlay for easy streaming from your devices.

Product Specifications

Brand: Sony
Model: K-77XR8A
Size: 77 Inch
ASIN: B0FWCWWFXJ
Category: Electronics & Photo > Home Cinema, TV & Video > TVs
Domain: Amazon UK
Release Date: 10 November 2025
Listed Since: 16 October 2025

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Sony BRAVIA 8A 77 Inch 4K OLED Smart TV - 77XR8A

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

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