£2,399.00

This is the usual price. Wait for it to drop, or tell us your number.

£2,399 today · usual range £2,184–£2,699 · best ever £2,184

Sony BRAVIA 8A 77 Inch 4K OLED Smart TV - 77XR8A

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 62 days · 62 data points (no recent data)

Historical
Generating forecast…
£2,699.00 £2,132.50 £2,256.10 £2,379.70 £2,503.30 £2,626.90 £2,750.50 16 August 2026 31 August 2026 15 September 2026 30 September 2026 16 October 2026
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K-77XR8A

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Price Distribution

Price distribution over 62 days • 4 price levels

Days at Price
Current Price
7 days 36 days 16 days · current 3 days 0 9 18 27 36 £2184 £2299 £2399 £2699 Days at Price

Price Analysis

Most common price: £2299 (36 days, 58.1%)

Price range: £2184 - £2699

Price levels: 4 different prices over 62 days

Description
Experience a new level of cinematic immersion with the Sony BRAVIA 8A OLED 77 Inch 4K HDR TV. Designed for movie lovers and gamers alike, this display uses over 8 million self-illuminating pixels to provide unmatched picture precision. The XR Contrast Booster utilizes a high luminance panel and temperature mapping to deliver true-to-life contrast, ensuring you see every scene exactly as the creators intended. Audio is just as important as the visuals. With Acoustic Surface Audio+ technology, the screen itself becomes the speaker, creating a sound experience that mirrors a real cinema. Whether you are watching a blockbuster or playing games with your PlayStation 5, the combination of Dolby Vision, Atmos, and 120Hz refresh rates provides smooth, high-quality performance. This smart TV also integrates seamlessly with your home ecosystem through Google Cast and Apple AirPlay, making it easy to stream your favorite content from various devices.

Key Features

Precision OLED Picture: Over 8 million self-illuminating pixels provide incredible detail and accuracy for a stunning 4K HDR viewing experience.

XR Contrast Booster: Uses a high luminance panel and temperature mapping to deliver realistic contrast and depth in every frame.

Acoustic Surface Audio+: Turns the entire screen into a speaker to deliver immersive sound that moves with the action on screen.

Advanced Sound Processing: Features Voice Zoom 3 to enhance dialogue clarity and 3D Surround Upscaling for a cinematic audio environment.

Gaming Ready: Optimized with 120Hz refresh rates and specific features for PlayStation 5 and IMAX Enhanced content.

Smart Connectivity: Built-in Google Smart TV functionality includes Google Cast and Apple AirPlay for easy streaming from your devices.

Product Specifications
Brand
Sony
Model
K-77XR8A
Size
77 Inch
ASIN
B0FWCWWFXJ
Category
Electronics & Photo > Home Cinema, TV & Video > TVs
Domain
Amazon UK
Release Date
10 November 2025
Listed Since
16 October 2025

Barcode

No barcode data available

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