£2,299.00

Sony BRAVIA 8A 77 Inch 4K OLED Smart TV - 77XR8A

Name: Sony BRAVIA 8A 77 Inch 4K OLED Smart TV - 77XR8A
Brand: Sony
Price: 2299.0 GBP
Availability: InStock

K-77XR8A

TVs

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£2,299 today · all-time low £2,279 (Jul 2026) · usually £2299

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 78 days · 78 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 78 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £2399 (56 days, 71.8%)

Price range: £2279 - £2399

Price levels: 3 different prices over 78 days

Description

Experience a new level of cinematic immersion with the Sony BRAVIA 8A OLED 77 Inch 4K HDR TV. Designed for movie lovers and gamers alike, this display uses over 8 million self-illuminating pixels to provide unmatched picture precision. The XR Contrast Booster utilizes a high luminance panel and temperature mapping to deliver true-to-life contrast, ensuring you see every scene exactly as the creators intended. Audio is just as important as the visuals. With Acoustic Surface Audio+ technology, the screen itself becomes the speaker, creating a sound experience that mirrors a real cinema. Whether you are watching a blockbuster or playing games with your PlayStation 5, the combination of Dolby Vision, Atmos, and 120Hz refresh rates provides smooth, high-quality performance. This smart TV also integrates seamlessly with your home ecosystem through Google Cast and Apple AirPlay, making it easy to stream your favorite content from various devices.

Key Features

Precision OLED Picture: Over 8 million self-illuminating pixels provide incredible detail and accuracy for a stunning 4K HDR viewing experience.

XR Contrast Booster: Uses a high luminance panel and temperature mapping to deliver realistic contrast and depth in every frame.

Acoustic Surface Audio+: Turns the entire screen into a speaker to deliver immersive sound that moves with the action on screen.

Advanced Sound Processing: Features Voice Zoom 3 to enhance dialogue clarity and 3D Surround Upscaling for a cinematic audio environment.

Gaming Ready: Optimized with 120Hz refresh rates and specific features for PlayStation 5 and IMAX Enhanced content.

Smart Connectivity: Built-in Google Smart TV functionality includes Google Cast and Apple AirPlay for easy streaming from your devices.

Product Specifications

Brand: Sony
Model: K-77XR8A
Size: 77 Inch
ASIN: B0FWCWWFXJ
Category: Electronics & Photo > Home Cinema, TV & Video > TVs
Domain: Amazon UK
Release Date: 10 November 2025
Listed Since: 16 October 2025

Barcode

No barcode data available

Sony BRAVIA 8A 77 Inch 4K OLED Smart TV - 77XR8A

About as cheap as it gets. The only time it was cheaper was 1 month ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Sony BRAVIA 8A 55 Inch 4K OLED Smart TV - 55XR8A

Sony BRAVIA 8A OLED 65 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Google Cast, Apple AirPlay, 120Hz 65XR8A

Sony BRAVIA XR-48A90K 48" OLED 4K HDR Smart TV - Google TV, PS5 Ready

Sony BRAVIA 8 OLED, K55XR80, 55 Inch 4K HDR Google Smart TV (2024) BRAVIA Theatre U – Dolby Atmos® neckband speaker, Wireless, Bluetooth®, 12h Battery, HT-AN7

Sony UBP-X700K 4K Ultra HD Blu-ray Player - Dolby Vision

Sony BRAVIA 8 OLED, K55XR80, 55 Inch + £100 PlayStation Store Gift Card | PSN UK Account

Sony BRAVIA, KD-75X80L, 75 Inches, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design

Sony BRAVIA 8 77 Inch 4K OLED Smart TV - K77XR80

Sony BRAVIA KD-65X80L 65-Inch 4K HDR Google Smart TV

Sony XR-48A90K 48-Inch BRAVIA XR OLED 4K HDR Smart TV - 2022

Sony BRAVIA 8 K65XR80 65 Inch 4K OLED Google Smart TV

Sony BRAVIA 8 K55XR80 55 Inch 4K OLED Smart TV

Toshiba 50 inch UV2F53DBU 4K Smart VIDAA Ultra HD TV

Panasonic DP-UB450EB-K 4K Ultra HD Blu-ray Player with HDR10+ & Dolby Vision, Black & Amazon Basics High-Speed, Ultra HD HDMI 2.0 Cables, 1.8 m (2-Pack)

Hisense 70" Smart TV 70A6KTUK - Full Array, Dolby Vision, Voice Remote

Hisense 50" VIDAA Smart TV 50A6KTUK - Dolby Vision, Voice Remote, Apps

Finlux MU24F 55 inch, 4K HDR Fire TV, Freeview Play, Netflix, YouTube, Prime Video, Disney+, Now TV, TNT Sports, Alexa, Dolby Atmos, Dolby Vision, DTS Virtual X, DTS HD, Motion Flow, Micro Dimming

Finlux MU24F 43 inch, 4K HDR Fire TV, Freeview Play, Netflix, YouTube, Prime Video, Disney+, Now TV, TNT Sports, Alexa, Dolby Atmos, Dolby Vision, DTS Virtual X, DTS HD, Motion Flow, Micro Dimming

Finlux MU24F 65 inch, 4K HDR Fire TV, Freeview Play, Netflix, YouTube, Prime Video, Disney+, Now TV, TNT Sports, Alexa, Dolby Atmos, Dolby Vision, DTS Virtual X, DTS HD, Motion Flow, Micro Dimming

Hisense 65 Inch UHD VIDAA Smart TV 65E6KTUK - 4K HDR

Toshiba 65UV2F53DBU 65 Inch 4KSmart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos and Vision, Sound by Onkyo, Works with Alexa and Google Assistant, VIDAA Voice, 2024

Toshiba 55”QV2F53DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

Toshiba 50”QV2F53DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

Toshiba 55”UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice