£1,720.00

Sony Alpha 7 IV Mirrorless Camera with 28-70mm Zoom Lens

Name: Sony Alpha 7 IV Mirrorless Camera with 28-70mm Zoom Lens
Brand: Sony
Price: 1720.0 GBP
Availability: InStock

Black, ILCE7M4K/B

Mirrorless Cameras

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£1,720 today · all-time low £1,683 (Sep 2026) · usually £1753

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Price History & Forecast

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Last 90 days · 90 data points

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Price Distribution

Price distribution over 90 days • 5 price ranges

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Current Price

Price Analysis

Most common range: £1768-1811 (33 days, 36.7%)

Price range: £1683 - £1896

Price levels: 5 price ranges over 90 days

Description

The Sony Alpha 7 IV is a versatile hybrid camera designed for creators who demand excellence in both photography and filmmaking. Featuring a high-resolution 33MP full-frame Exmor R back-illuminated CMOS sensor, this camera delivers exceptional image detail for stills. The next generation BIONZ XR image processing engine provides 8x more power, ensuring smooth performance across all your creative tasks. For video professionals, the Alpha 7 IV offers incredible flexibility with up to 4K 60p 10-bit 4:2:2 recording. You can achieve stunning clarity through 7K oversampling for 4K 30p video, which uses no pixel binning for maximum detail. The inclusion of the S-Cinetone color profile makes it easy to achieve beautiful, professional color expression without complex setups. Whether you are capturing high-resolution photos or high-quality movies, this camera provides the tools needed for professional results and real-time content sharing.

Key Features

Capture stunning detail with the 33MP full-frame Exmor R back-illuminated CMOS sensor, perfect for high-resolution photography.

Experience fast and efficient performance driven by the next generation BIONZ XR image processing engine, which is 8x more powerful.

Record professional-grade video with up to 4K 60p 10-bit 4:2:2 using full pixel readout in all recording formats.

Achieve superior clarity with 7K oversampling for 4K 30p 10-bit 4:2:2 video, ensuring no pixel binning occurs during capture.

Simplify your workflow with the S-Cinetone color profile, making it easy to produce beautiful and natural color expressions.

Designed for modern creators with additional features optimized for live streaming and real-time content sharing.

Product Specifications

Brand: Sony
Model: ILCE7M4K/B
Colour: Black
ASIN: B09JZRWRJN
Category: Electronics & Photo > Camera & Photo > Digital Cameras > Mirrorless Cameras
Domain: Amazon UK
Release Date: 23 December 2021
Listed Since: 21 October 2021

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Sony Alpha 7 IV Mirrorless Camera with 28-70mm Zoom Lens

About as cheap as it gets. The only time it was cheaper was 1 month ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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