£1,720.00

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£1,720 today · all-time low £1,683 (Sep 2026) · usually the usual

Sony Alpha 7 IV Mirrorless Camera with 28-70mm Zoom Lens

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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 44 days · 44 data points (no recent data)

Historical
Generating forecast…
£1,777.00 £1,673.60 £1,696.16 £1,718.72 £1,741.28 £1,763.84 £1,786.40 02 August 2026 12 August 2026 23 August 2026 03 September 2026 14 September 2026
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Black, ILCE7M4K/B

Price data last checked 47 day(s) ago - refreshing...

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Price Distribution

Price distribution over 44 days • 5 price ranges

Days at Price
Current Price
2 days 5 days · current 4 days 16 days 17 days 0 4 9 13 17 £1683-1702 £1702-1721 £1721-1739 £1739-1758 £1758-1777 Days at Price

Price Analysis

Most common range: £1758-1777 (17 days, 38.6%)

Price range: £1683 - £1777

Price levels: 5 price ranges over 44 days

Description
The Sony Alpha 7 IV is a versatile hybrid camera designed for creators who demand excellence in both photography and filmmaking. Featuring a high-resolution 33MP full-frame Exmor R back-illuminated CMOS sensor, this camera delivers exceptional image detail for stills. The next generation BIONZ XR image processing engine provides 8x more power, ensuring smooth performance across all your creative tasks. For video professionals, the Alpha 7 IV offers incredible flexibility with up to 4K 60p 10-bit 4:2:2 recording. You can achieve stunning clarity through 7K oversampling for 4K 30p video, which uses no pixel binning for maximum detail. The inclusion of the S-Cinetone color profile makes it easy to achieve beautiful, professional color expression without complex setups. Whether you are capturing high-resolution photos or high-quality movies, this camera provides the tools needed for professional results and real-time content sharing.

Key Features

Capture stunning detail with the 33MP full-frame Exmor R back-illuminated CMOS sensor, perfect for high-resolution photography.

Experience fast and efficient performance driven by the next generation BIONZ XR image processing engine, which is 8x more powerful.

Record professional-grade video with up to 4K 60p 10-bit 4:2:2 using full pixel readout in all recording formats.

Achieve superior clarity with 7K oversampling for 4K 30p 10-bit 4:2:2 video, ensuring no pixel binning occurs during capture.

Simplify your workflow with the S-Cinetone color profile, making it easy to produce beautiful and natural color expressions.

Designed for modern creators with additional features optimized for live streaming and real-time content sharing.

Product Specifications
Brand
Sony
Model
ILCE7M4K/B
Colour
Black
ASIN
B09JZRWRJN
Category
Electronics & Photo > Camera & Photo > Digital Cameras > Mirrorless Cameras
Domain
Amazon UK
Release Date
23 December 2021
Listed Since
21 October 2021

Barcode

No barcode data available

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