£46.59

Sage Publications Sage Racism, Sexism, and the Media - Fourth Edition Book

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£89.82 £38.82 £49.95 £61.08 £72.20 £83.33 £94.46 23 February 2026 12 March 2026 29 March 2026 15 April 2026 02 May 2026

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Description

Explore the complex connections between media influence and social identity with the Fourth Edition of Racism, Sexism, and the Media from Sage Publications. This text examines how different race, ethnic, and gender groups fit into the fabric of America and how media platforms shape public perception of these identities. As new media technologies converge with demographic segmentation, the way audiences are reached is changing. This book looks at how media outlets and advertisers adapt their communications to connect with specific groups. It specifically examines how women and people of color are now recognized as influential key audiences in the modern communications age. This resource is designed for those studying how class and group-focused communication impacts society. By analyzing the shift toward demographic segmentation, readers gain a better understanding of how advertising and media continue to evolve to reach diverse populations effectively.

Key Features

Examines how race, ethnic, and gender groups fit into the American social fabric.

Analyzes how media influence and shape individual perceptions of identity.

Explores how advertisers adapt communications to reach diverse demographic groups.

Investigates the rise of class and group-focused communication in new media.

Discusses the impact of new media technologies and audience segmentation.

Studies why women and people of color are viewed as influential key audiences.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 October 2012
Listed Since
18 May 2012

Barcode

No barcode data available

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