Sage Grounded Theory - Guide for Management and Business Research - Image 1

£151.00

Sage Publications Sage Grounded Theory - Guide for Management and Business Research

Name: Sage Grounded Theory - Guide for Management and Business Research
Brand: Sage Publications
Price: 140.66 GBP
Availability: InStock

Anthropology & Sociology

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Description

Grounded Theory: A Practical Guide for Management, Business and Market Researchers by Sage Publications provides a clear and practical approach to understanding this essential methodology. This book serves as a primer for students in organizational, business, and marketing fields who are preparing dissertations or theses and want to implement a grounded theory approach. Beyond its use for students, this text acts as a significant resource for professional researchers. It provides necessary context by examining the background and characteristics of grounded theory. The content also addresses the various arguments regarding its potential application in research settings. Whether you are navigating a research degree or working in market research, this guide offers a structured way to understand and apply the methodology to your specific field of study.

Key Features

Designed specifically for management, business, and marketing students working on dissertations or theses.

Provides a clear and practical primer for adopting the grounded theory methodology in academic research.

Offers a deep look into the background and core characteristics of the grounded theory approach.

Serves as an important resource for professional researchers looking to refine their methodology.

Contextualizes the different sides of the argument regarding the potential for researchers using this method.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 076196682X
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 17 May 2002
Listed Since: 14 February 2007

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Sage Publications Sage Grounded Theory - Guide for Management and Business Research

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