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Routledge Youth Drinking Cultures in a Digital World - Routledge Studies

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Description

Youth Drinking Cultures in a Digital World examines how social media technologies fundamentally reshape drinking cultures among young people in Western countries. This Routledge Studies in Public Health volume brings together international research from leading scholars to explore the intersection of alcohol consumption, social networking platforms, and cultures of intoxication. The book analyses how digital spaces enable targeted marketing innovations and create new virtual environments that significantly alter both the dynamics and consequences of youth drinking behaviours. Drawing on contemporary research, it investigates the role of pervasive social technologies in amplifying and transforming traditional drinking cultures, offering critical insights into the mechanisms through which online platforms influence real-world social practices around alcohol use among younger demographics.

Key Features

Routledge Studies in Public Health series providing peer-reviewed scholarly analysis of youth drinking and social media interactions.

International contributions from leading researchers exploring how digital technologies reshape cultures of intoxication among young people.

Examines targeted marketing innovations on social media platforms and their influence on alcohol consumption behaviours.

Analyses the creation of virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways.

Focuses on Western countries where social media and intoxication culture represent central aspects of young people's social lives.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 December 2016
Listed Since
18 August 2015

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