£151.80

Routledge - Winning with Words: Political Framing Analysis

Name: Routledge - Winning with Words: Political Framing Analysis
Brand: Routledge
Price: 151.8 GBP
Availability: InStock

Communication

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Description

In the modern political landscape, the way a message is delivered can change everything. From high-stakes policy debates in Congress to strategic advertising on the campaign trail, political groups spend significant time deciding which issues to highlight and how to present them to influence public opinion. This text provides a deep look into these strategies. Winning with Words brings together leading experts from the fields of political science, communication, and psychology. The book offers a focused analysis of the origins of framing and its real-world impact on audiences. By examining how specific language choices shape evaluations and perceptions, this work helps readers understand the mechanics behind political messaging and the power of strategic communication.

Key Features

Analyzes how politicians and political groups use specific messaging to influence target audiences and public opinions.

Combines perspectives from political science, communication, and psychology to provide a multi-disciplinary view of framing.

Examines the real-world impact of framing in settings ranging from Congressional debates to campaign advertisements.

Provides a focused study on the origins and implementation of strategic issue selection in political discourse.

Offers expert insights into how the way messages are conveyed affects the evaluation of political issues.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415997933
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 30 November 2009
Listed Since: 05 December 2008

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Routledge - Winning with Words: Political Framing Analysis

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