£144.82

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£145 today · cheaper than every other day in the last 3 months

Routledge What's Your Business? - Corporate Design Strategy

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Last 73 days · 73 data points (no recent data)

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£144.82 £137.58 £140.48 £143.37 £146.27 £149.16 £152.06 11 August 2026 29 August 2026 16 September 2026 04 October 2026 22 October 2026
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Price distribution over 73 days • 1 price levels

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73 days 0 18 37 55 73 £145 Days at Price

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Most common price: £145 (73 days, 100.0%)

Price range: £145 - £145

Price levels: 1 different prices over 73 days

Description
What's Your Business? by Routledge provides a clear pathway through the subject of corporate design. This book explains the vital connection between corporate design and corporate strategy, while defining key terms such as identity, brand, image, communication, and reputation. As digital technology changes how brands are created and positioned, this text explores how to use symbolic and coherent design to navigate a modern marketplace. It traces the evolution of business communication, from a local trader using a van and a blackboard to large corporations using websites and social media to reach global clients. This book is an essential resource for understanding how design functions within a professional business framework.

Key Features

Routledge presents a comprehensive guide to understanding corporate design concepts and processes.

The text clarifies the relationship between corporate design and corporate strategy for professionals.

Learn the distinctions between identity, brand, image, communication, and reputation.

Explore how developing digital technology impacts brand creation and positioning in the marketplace.

Understand the role of symbolic and coherent design in modern business communication.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1472417461
Category
Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain
Amazon UK
Release Date
28 September 2014
Listed Since
19 December 2013

Barcode

No barcode data available

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