£137.76

Routledge - What's Your Business?: Corporate Design Strategy

Name: Routledge - What's Your Business?: Corporate Design Strategy
Brand: Routledge
Price: 137.76 GBP
Availability: InStock

Branding & Logo Design

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Description

Explore the essential connection between corporate design and business strategy with What's Your Business? by Routledge. This book provides a clear pathway for understanding how identity, brand, image, communication, and reputation work together to build a strong market presence. As digital technology changes how businesses operate, this text examines how brand creation and positioning evolve in a modern marketplace. It looks at the shift from traditional methods, like a local trader using a blackboard, to the complex digital world where corporations use websites and social media to reach global clients. By focusing on symbolic and coherent design, the book helps readers grasp how to maintain a consistent presence across various platforms. Whether you are studying design theory or looking to understand corporate communication, this resource offers a deep look into the processes that define a brand in a digital age.

Key Features

Clarifies the relationship between corporate design and overall business strategy to help build a coherent brand identity.

Explains the fundamental differences between identity, brand, image, communication, and reputation in a professional context.

Examines how digital technology impacts brand positioning and creation within the modern global marketplace.

Provides a comparison between traditional local marketing methods and modern digital communication through websites and social media.

Focuses on the use of symbolic and coherent design to establish a strong presence for corporations and small businesses alike.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1472417461
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 28 September 2014
Listed Since: 19 December 2013

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Routledge - What's Your Business?: Corporate Design Strategy

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