Routledge Transmedia Television: Audiences, New Media, Daily Life

Explore how television audiences engage with content across multiple platforms in this groundbreaking analysis from Routledge. This book examines the dramatic transformation of the television industry in the early twenty-first century, tracing the rise of the internet and mobile phones as distribution channels for programmes originally designed for broadcast. Rather than treating television as a medium tied exclusively to the television set, this volume investigates how viewers now consume dramatic content through interconnected digital platforms. The analysis goes beyond documenting technological change to focus on audiences themselves, revealing the extent to which viewers have integrated these new technologies into their daily media consumption patterns. Essential reading for media scholars, researchers, and anyone interested in understanding how broadcast television has evolved within the wider digital ecosystem and the pivotal role audience behaviour plays in shaping these shifts.