Routledge Transmedia Television: Audiences, New Media, and Daily Life

Explore the significant shifts in the television industry during the early twenty-first century. This Routledge publication examines how the rise of the internet and mobile phones has changed the way people consume audio-visual dramatic content. As these technologies become more integrated into daily life, the traditional television set is no longer the only way to access media. This book addresses the growing gap in research regarding how audiences interact with these new platforms. It looks at how viewers engage with television programming through digital devices, often without ever turning on a physical television set. By studying these changes, the text provides a look at the evolving relationship between media technology and the people who use it. It is a valuable resource for understanding the modern landscape of media consumption and the impact of new digital platforms on traditional broadcasting.