£147.23

Routledge Translation and Web Localization - Academic Text

Name: Routledge Translation and Web Localization - Academic Text
Brand: Routledge
Price: 147.23 GBP
Availability: InStock

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Description

Explore the complex world of digital adaptation with Translation and Web Localization by Routledge. This text offers a comprehensive overview of the emerging field of web localization, which serves as a cognitive, textual, communicative, and technological process. As interactive web texts are modified for diverse sociolinguistic contexts, understanding the theoretical foundations becomes essential for scholars and professionals alike. Rather than providing a simple step-by-step guide, this book focuses on the key areas and main theoretical and practical approaches of the subject. It addresses fundamental questions such as the definition of localization and how the process develops within digital environments. Readers will gain insight into what constitutes a text during this process and how digital genres function. This resource is ideal for those seeking a deep academic understanding of how content evolves to meet the needs of global audiences in a digital age.

Key Features

Provides an in-depth overview of the emerging field of web localization and its various theoretical approaches.

Examines the cognitive, textual, communicative, and technological processes involved in modifying interactive web texts.

Explores the development of the localization process and how it adapts to different sociolinguistic contexts.

Analyzes the definition of localization and the role of digital genres in modern communication.

Focuses on main theoretical and practical approaches rather than basic step-by-step instructions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415643163
Category: Books > Subjects > Computing & Internet > Web Development > Web Design > Applications
Domain: Amazon UK
Release Date: 18 June 2013
Listed Since: 24 June 2012

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Routledge Translation and Web Localization - Academic Text

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