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Routledge Tin Pan Alley: 10 - Popular Music History & Songwriting

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Description

Tin Pan Alley explores the birth of the modern pop industry through the lens of commercial songwriting and music business organisation. Originally published in 1982, this Routledge Library Editions volume traces how Alleymen songwriters transformed from individual artists into organised workers seeking greater control over their creative products. The book examines the social and cultural circumstances that shaped songwriting choices, the development of new musical forms like integrated musicals designed for mass appeal, and the sophisticated publicity and marketing infrastructure that emerged to promote popular music merchandise. Discover how Tin Pan Alley's business practices and creative strategies established the foundations of the contemporary pop world we recognise today.

Key Features

Tin Pan Alley examines the organisational strategies songwriters employed to gain control over their intellectual property and commercial output.

The book analyses how social circumstances and cultural moods influenced songwriters' subject-matter choices during this transformative era.

Tin Pan Alley traces the development of new musical forms, particularly the integrated musical, created specifically for maximum commercial appeal.

This volume details the vast publicity and marketing structures built by the music industry to promote and sell popular music merchandise.

Originally published in 1982, this Routledge Library Editions reprint provides a historical foundation for understanding modern popular music business practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 April 2016
Listed Since
18 November 2015

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