£125.00

Routledge - The Soft Power of Construction Contracting Organisations

Name: Routledge - The Soft Power of Construction Contracting Organisations
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Management Science

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Description

In the Architecture, Engineering, and Construction (AEC) industry, technical expertise is only one part of the equation. This research study explores how non-technical skills drive the overall performance of contracting organisations. By focusing on the concept of soft power, this book examines how companies can leverage their internal and external capabilities to gain a competitive edge. Readers will learn about the importance of organisational culture and responsible corporate behaviour. The text looks at how building trust-based relationships with stakeholders serves as a key organisational capability. Based on international research, this book provides new insights into the strengths that come from optimizing these intangible assets. It is a valuable resource for professionals looking to understand the broader factors that influence success within the AEC sector.

Key Features

Explores the impact of non-technical skills on overall performance within the AEC industry.

Provides insights into optimizing soft power to improve organisational capabilities.

Examines the role of organisational culture and responsible corporate behaviour in business success.

Analyzes the importance of building trust-based relationships with various industry stakeholders.

Based on internationally conducted research to provide a broad perspective on contracting organisations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138805289
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 27 September 2019
Listed Since: 27 August 2014

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Routledge - The Soft Power of Construction Contracting Organisations

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