£98.01

Routledge - The Skeptic's Guide to Sports Science Book

Name: Routledge - The Skeptic's Guide to Sports Science Book
Brand: Routledge
Price: 122.19 GBP
Availability: InStock

Alternative Medicine

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Most common price: £125 (8 days, 30.8%)

Price range: £98 - £131

Price levels: 9 different prices over 26 days

Description

The global health and fitness industry is a massive 4 trillion dollar market. With billions spent annually on health club memberships and dietary supplements, consumers are frequently targeted by marketing campaigns that rely on strong claims and weak evidence. This book by Routledge addresses the reality of an industrial climate where lax regulations on supplements, fad diets, training programs, and fitness gadgets can lead to misinformation. In an era defined by social media and fake news, it is harder than ever to separate fact from fiction. This guide helps readers navigate a culture of bad science and misinformation. It provides the tools needed to protect yourself from the marketing tactics used by the 21st-century fitness industry. If you want to understand the truth behind the products and programs being sold to you, this book offers a necessary look at the science of health and fitness.

Key Features

Examines the 4 trillion dollar global health and fitness industry and its impact on consumers.

Analyzes how lax regulations affect the marketing of supplements, fad diets, and training programs.

Provides insight into how weak evidence is often used to support strong fitness claims.

Addresses the challenges of navigating misinformation and bad science in the social media age.

Helps readers build critical faculties to avoid becoming prey to modern marketing tactics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138333123
Category: Books > Subjects > Health, Family & Lifestyle > Alternative Medicine
Domain: Amazon UK
Release Date: 17 April 2020
Listed Since: 18 October 2019

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Routledge - The Skeptic's Guide to Sports Science Book

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