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Routledge - The Problem with Survey Research by George Beam

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Description

Question the reliability of modern data collection with The Problem with Survey Research. In this insightful work, George Beam makes a strong case against relying on survey research as a primary source of dependable information. Whether it is through polls, face-to-face interviews, or focus groups, Beam argues that all types of asking can produce unreliable and potentially inaccurate results. This book explores the fundamental limitations of survey instruments. Because researchers only see the answers provided to specific questions, it becomes impossible to evaluate the true validity of the results. You will learn why it is difficult to determine if responses reflect actual behaviors, known as objective phenomena, or merely subjective beliefs and opinions. This text is an essential read for anyone studying anthropology, sociology, or research methodology who wants to understand the gaps in traditional data gathering methods.

Key Features

Examines the limitations of survey research as a primary source of reliable information.

Analyzes why polls, face-to-face interviews, and focus groups can produce inaccurate results.

Explores the difficulty of distinguishing between objective behaviors and subjective opinions.

Provides a critical look at the inability to evaluate survey results effectively.

Offers deep insights into the flaws of various survey research instruments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 April 2012
Listed Since
05 December 2011

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