Routledge : The Personalization of the Museum Visit Book

The Personalization of the Museum Visit: Art Museums, Discourse, and Visitors by Routledge explores a major shift in how institutions in the United States and United Kingdom operate. This research examines the move toward a new paradigm of public engagement where modern visitors are treated as self-directed clients with the agency to create their own meaning. This book investigates the drivers behind this change, including the rise of a new museology, the experience economy, and a marketing revolution. Drawing on extensive research conducted at Britain's Tate Modern, this work provides a deep look into the evolving relationship between art museums and their audiences.