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Routledge The Media Economy - 3rd Edition Textbook

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Description

The Media Economy (Media Management and Economics Series) by Routledge provides a comprehensive analysis of media industries from macro to micro levels. This fully updated third edition uses established concepts and theories to demonstrate how the media functions within the broader economy. The textbook examines the rapidly changing media landscape through two distinct perspectives. It explores how media industries operate across global, national, household, and individual levels of society. Additionally, the text assesses the constant evolution of key forces including technology, globalization, regulation, and consumer aspects. This resource is designed to help readers understand the complex economic role of media in a modern, evolving world.

Key Features

This third edition from Routledge provides a fully updated analysis of media industries and their economic activities.

The text examines media functions across multiple societal levels including global, national, household, and individual scales.

Readers can study the impact of evolving forces such as technology, globalization, and regulation on the media economy.

This book uses specific concepts and theories to show the role media plays within the economy as a whole.

The content covers both macro and micro levels to provide a complete view of the media management and economics series.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 November 2023
Listed Since
26 May 2023

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