£137.91

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Routledge Dynamics of Persuasion - Communication & Attitudes Book

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Description

The Dynamics of Persuasion explores how communication shapes attitudes and influences behaviour in contemporary society. Part of the Routledge Communication Series, this comprehensive text examines persuasion theory and practical applications across modern contexts. Ideal for students, professionals and anyone seeking to understand the psychological mechanisms behind effective communication, the book provides frameworks for analysing how messages resonate with audiences and drive attitude change. Whether studying marketing, public relations, organisational communication or social influence, readers gain evidence-based insights into persuasive strategies that work in the 21st century.

Key Features

Published by Routledge, a leading academic press specialising in communication and social sciences.

Part of the Routledge Communication Series, ensuring alignment with current scholarly standards and research.

Addresses persuasion theory and communication strategy relevant to contemporary business and social contexts.

Suitable for university courses, professional development and individual study in marketing and communication fields.

Explores how attitudes form and change through analysing real-world persuasion examples and case studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2023
Listed Since
17 December 2022

Barcode

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