£127.09

Routledge - The Business of Champagne: A Delicate Balance

Name: Routledge - The Business of Champagne: A Delicate Balance
Brand: Routledge
Price: 127.09 GBP
Availability: InStock

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Description

Explore the complex world of champagne through a professional lens. This book provides a unique look at how a single product functions as a wine, a luxury item, and a regional brand. Because champagne is tied to its specific place of origin, it offers a rare case study for modern business management and marketing strategies. As part of the Routledge Studies of Gastronomy, Food and Drink, this text serves as the first comprehensive overview of how champagne is organized and managed. Readers will gain insights into the marketing methods used to maintain its status and the various factors that shape its future prospects. It is an essential resource for those interested in the intersection of regional branding and global business operations.

Key Features

Provides a complete overview of how champagne is organized, managed, and marketed as a global product.

Examines the unique position of champagne as a luxury product and a regional brand tied to its origin.

Offers professional insights into modern business management and marketing through the lens of the wine industry.

Analyzes the future prospects of the champagne industry and the trends shaping its direction.

Part of the respected Routledge Studies of Gastronomy, Food and Drink series for academic and professional use.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415594405
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 12 August 2011
Listed Since: 29 July 2010

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Routledge - The Business of Champagne: A Delicate Balance

It has never been this cheap. We have no record of a lower price.

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