£136.45

Routledge - The Beijing Olympics: Soft and Hard Power Book

Name: Routledge - The Beijing Olympics: Soft and Hard Power Book
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

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Description

Explore the political depth of the 2008 Beijing Olympic ceremonies through this insightful text from Routledge. While the performances were technological feats, they served a much larger purpose for a global audience. This book examines how the Games functioned as a message of intent, signaling China's regional and international ambitions on a scale not seen since the Ming dynasty. Readers will learn how the People's Republic of China utilized both soft power and hard power to communicate its growing influence to the world. This work analyzes the Beijing Olympics not just as a sporting event, but as a major actor in a political drama of international scope. It is an essential read for those studying global politics, international relations, and the history of sport in society.

Key Features

Examines the 2008 Beijing Olympic ceremonies as a tool for global communication and political messaging.

Analyzes the use of both soft power and hard power in China's international strategy.

Provides historical context by comparing modern ambitions to the scale of the Ming dynasty.

Part of the Sport in Global Society: Historical Perspectives series for academic depth.

Investigates how the Games signaled wider regional and international ambitions to a worldwide audience.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415593980
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 07 October 2010
Listed Since: 16 April 2010

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Routledge - The Beijing Olympics: Soft and Hard Power Book

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