£146.61

Routledge - The Americanization/Westernization of Austria Book

Name: Routledge - The Americanization/Westernization of Austria Book
Brand: Routledge
Price: 146.61 GBP
Availability: InStock

Austria & Hungary

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£147 today · previous high £147 · all-time low £137

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Description

Explore the profound transformation of twentieth-century Austria through this academic study from Routledge. This book examines how political, economic, social, and cultural modernization reshaped the nation. Readers can trace the impact of new production and management methods, such as the assembly line, which changed Austrian business landscapes following World War I. The text also covers the economic shifts driven by the Marshall Plan after World War II. Beyond economics, the study looks at the cultural shifts that brought jazz, Hollywood movies, television, and mass commodities to the Austrian public. By comparing these trends to other parts of Western Europe and noting the differences with West Germany, this work provides a clear look at how American trends and models influenced Austrian political campaigns and daily life.

Key Features

Examines the political and economic modernization of twentieth-century Austria.

Analyzes the impact of new business management and production methods like the assembly line.

Details the economic influence of the Marshall Plan on the post-World War II era.

Investigates cultural shifts including the popularity of jazz, Hollywood, and television.

Provides a comparative perspective on American trends versus West German models.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138534242
Category: Books > Subjects > History > Europe > Austria & Hungary
Domain: Amazon UK
Release Date: 14 July 2017
Listed Since: 31 August 2017

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Routledge - The Americanization/Westernization of Austria Book

This is the most expensive it has ever been. Walk away.

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