Routledge Tailoring Health Messages - Communication Technology

Modern health communication relies on the ability to reach individuals with precision. This Routledge Communication Series volume explores how researchers and practitioners use new technologies to deliver customized health information. By leveraging computer technology, health education professionals can now provide behavior change strategies that address the specific needs, interests, and concerns of different people. Matthew Kreuter, David Farrell, and their colleagues provide a deep look into the process of tailoring messages. The book explains how these customized approaches assist individuals in understanding and responding to health concerns more effectively. It is a vital resource for those working in public health and health communication who want to implement data-driven, technology-based strategies to improve health outcomes through personalized messaging.