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Routledge Strategic Supply Chain Management Textbook

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Description

The supply chain sits at the center of every successful business decision-making process. This Routledge textbook provides a clear guide on how to build a winning supply chain management strategy. By looking at how senior executives in US and European companies operate, you can learn to turn supply chains into strategic tools. Instead of seeing threats, risks, and outside pressures as obstacles, this book teaches you how to convert them into competitive advantages. The content is built around twenty real-world cases that have been field researched by a top author team. These cases have already been tested in classroom settings, making them a reliable resource for students and professionals alike. Each case is written from an executive leadership perspective to help you understand the high-level decisions required to manage complex global networks.

Key Features

Learn to turn supply chain risks and external pressures into competitive advantages for your organization.

Access twenty real-world case studies that have been field researched by a top author team.

Gain insights from the perspectives of senior executives in major US and European companies.

Use proven material that has been successfully tested in classroom environments.

Develop a winning management strategy by studying how leaders use supply chains as strategic weapons.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 April 2012
Listed Since
28 February 2011

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