£159.36

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Routledge Strategic Innovation and Sustainability in Business Management

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Description

Strategic Innovation and Sustainability: Rethinking Management for the Future of Business is a comprehensive exploration of how organisations can integrate innovation and sustainability into their core business strategies. Published by Routledge as part of their Studies in Central and Eastern European Business and Economics series, this book addresses the evolving challenges facing modern enterprises in Central and Eastern Europe and beyond. It provides frameworks and insights for managers and business leaders seeking to balance competitive advantage with environmental and social responsibility. The work examines contemporary management approaches that align profit-driven objectives with sustainable practices, offering practical guidance for businesses navigating an increasingly complex global marketplace where sustainability expectations shape investor decisions, customer loyalty and long-term viability.

Key Features

Part of the Routledge Studies in Central and Eastern European Business and Economics series, offering regional perspectives on business management and innovation strategies.

Focuses on rethinking traditional management approaches to integrate both strategic innovation and sustainability as interconnected business priorities.

Addresses the future of business by examining how organisations can build competitive advantage whilst meeting environmental and social responsibility expectations.

Provides frameworks and practical insights for managers and business leaders implementing sustainable and innovative practices across their operations.

Explores how Central and Eastern European businesses can adopt forward-thinking management strategies in an increasingly competitive global economy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 November 2025
Listed Since
20 July 2025

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