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£120.00
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£120 today · previous high £120 · all-time low £96
Routledge Sport, Sponsorship and Public Health - Routledge Research
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Last 51 days · 51 data points (no recent data)
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Price Distribution
Price distribution over 51 days • 4 price levels
Price Analysis
Most common price: £120 (27 days, 52.9%)
Price range: £96 - £120
Price levels: 4 different prices over 51 days
Description
Key Features
The book traces the historical development of sport sponsorship and its connection to tobacco marketing, showing how these early partnerships shaped modern sponsorship structures.
Drawing on sport studies, marketing and public health research, the book integrates multiple academic perspectives to examine sponsorship's broader impact on society.
Routledge Research in Physical Activity and Health series positions this work within established academic scholarship on sport and wellbeing.
The book critiques treating fans solely as consumers, promoting ethical considerations in how sport organisations approach corporate partnerships.
Analysis of mega-events demonstrates how large-scale sporting occasions reflect and amplify sponsorship relationships and their public health implications.
The work argues for governance models that balance commercial interests with responsibility to fans and broader public health outcomes.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032145188
- Domain
- Amazon UK
- Release Date
- 22 March 2023
- Listed Since
- 27 September 2022
Barcode
No barcode data available
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