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Routledge Sport Analytics: Data-Driven Approach to Sport Business

Amazon

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£136.82 £129.97 £132.71 £135.45 £138.18 £140.92 £143.66 31 July 2026 12 August 2026 24 August 2026 05 September 2026 17 September 2026
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Description

Sport Analytics is the first comprehensive textbook to demonstrate how big data is transforming the sports industry across all functional areas. This book goes beyond player performance metrics to show sport managers and business professionals how to apply analytical techniques to marketing, event management, finance, and legal services. With the explosion of available data reshaping how sports are played, promoted, and managed, this Routledge textbook provides practical guidance for leveraging analytics to enhance professional practice. Whether you work in sports management, business operations, or executive leadership, you'll discover actionable frameworks for using data-driven insights to make better decisions and improve outcomes across your organisation.

Key Features

Sport Analytics covers analytical techniques applicable to every functional area of sport business, including marketing, event management, finance, and legal services.

This textbook published by Routledge explains how big data is transforming the sports industry and influencing modern sport management practices.

The book demonstrates practical applications of analytics beyond player performance data, showing real-world uses for sport business professionals.

Designed for sport managers and business professionals seeking evidence-based approaches to improve their professional practice and decision-making.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 November 2016
Listed Since
21 April 2016

Barcode

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