£136.27

Routledge Sport Analytics: Data-Driven Sport Business Book

Name: Routledge Sport Analytics: Data-Driven Sport Business Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Econometrics

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Most common price: £133 (19 days, 59.4%)

Price range: £128 - £136

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Description

The landscape of the sports industry is changing rapidly due to the massive availability of data. This textbook by Routledge provides a comprehensive look at how the big data revolution influences the way sports are played, promoted, and managed. Unlike many other books that focus solely on player performance, this text explores how analytical techniques can be applied to every functional area of the sport business. Readers will learn how sport managers and business professionals can use data to improve their professional practice. The content covers a wide range of business sectors, including marketing, event management, finance, and legal services. This book serves as an essential resource for anyone looking to understand the profound impact of analytics on the modern sport industry and how to use these tools to drive better decision-making in a professional setting.

Key Features

Covers the entire spectrum of the sport industry, moving beyond simple player performance data to include all functional business areas.

Provides practical guidance for sport managers and professionals to use analytical techniques to improve their daily professional practice.

Explores how big data impacts diverse sectors such as marketing, event management, finance, and legal services within sports.

Acts as the first textbook specifically designed to explain the influence of the big data revolution on sport business and management.

Offers a data-driven approach to help professionals navigate the changing landscape of how sports are promoted and managed.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138667129
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 16 November 2016
Listed Since: 21 April 2016

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Routledge Sport Analytics: Data-Driven Sport Business Book

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