Routledge - South Korean Popular Culture and North Korea

Explore the profound impact of the Korean wave on the North through this insightful academic text from Routledge. As South Korean populist culture spreads globally, its influence reaches even the most isolated regions. This book examines how South Korean media is consumed underground and unofficially within North Korea, despite official restrictions. Readers will learn how widespread access to South Korean media influences social change and creates a yearning for migration or defection. By analyzing these cultural shifts, the book illustrates the soft power of South Korean media and how it shapes the desires of people to adopt South Korean lifestyles. It is an essential resource for those studying media, culture, and social change in Asia.