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Routledge Selling the Kimono - Ethnography of Japanese Fashion

Amazon

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Description

Selling the Kimono: An Ethnography of Crisis, Creativity and Hope provides a deep look into the changing landscape of Japanese traditional clothing. Part of the Routledge Advances in Ethnography series, this book is built on twelve months of in-depth ethnographic research conducted in Japan. It explores the lives and struggles of retailers, customers, wholesalers, writers, and craftspeople as they navigate a period of significant change. While the kimono remains an iconic symbol of Japanese culture, the industry faces a serious challenge. Since the 1970s, sales have dropped dramatically, leaving many craftspeople struggling to adapt to difficult economic conditions and declining demand. This work goes behind the scenes to document the industry's attempt to find new ways to survive and adapt through creativity and hope.

Key Features

Based on twelve months of in-depth ethnographic research conducted within Japan.

Provides a detailed look at the lives of retailers, customers, wholesalers, and craftspeople.

Part of the Routledge Advances in Ethnography series for academic and professional study.

Explores the economic crisis and declining demand facing the kimono industry since the 1970s.

Examines how traditional Japanese culture adapts to modern economic challenges.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 May 2021
Listed Since
03 December 2020

Barcode

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