Routledge Rural Revival? Place Marketing and Regional Migration

Explore the complex challenges of repopulating declining rural and regional areas in Australia. This book from the Perspectives on Rural Policy and Planning series examines how specific organizations can help combat stagnation and urban migration. Through a detailed look at the 'Country Week' program, the text investigates how place-marketing strategies can be used to stimulate growth in regional communities. While the issue of rural decline is a shared problem across Europe and North America, the Australian experience provides a unique look at innovative approaches. Readers will gain insight into how these strategies work to reverse migration trends and support regional development. This text is an essential resource for those studying social sciences, anthropology, and rural policy, offering a deep look at the methods used to revitalize local areas through strategic marketing and community planning.