Routledge Return on Strategy: How to Achieve it! Book

Why do companies that follow standard management recipes often fail? This book by Routledge explores the gap between following a set strategy and achieving real results. It examines how successful companies like Google, Skype, Ryanair, and Huawei move beyond traditional recipes to embrace out-of-the-box thinking. While Return on Investment (RoI) is a common metric, this text looks at the often-ignored concept of Return on Strategy. Learn why some organizations achieve higher returns through unique strategic approaches while others struggle to implement well-thought-out plans. This is an essential read for those studying leadership and management skills.