Race, Ethnicity, and Consumption: A Sociological View - Routledge - Image 1

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Routledge Race, Ethnicity, and Consumption: A Sociological View - Routledge

Name: Race, Ethnicity, and Consumption: A Sociological View - Routledge
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

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Description

Race, Ethnicity, and Consumption: A Sociological View examines consumer culture through the critical lens of race and ethnicity, offering students and scholars a comprehensive exploration of how these social dimensions shape purchasing behaviours, brand identity, and market dynamics. The book addresses contemporary issues including multicultural marketing strategies, cultural appropriation in commerce, consumer racial profiling, urban food deserts, and racialized political consumerism. Each chapter focuses on distinct themes - identity, crossing cultures, marketing and advertising, neighbourhoods, discrimination, and social activism - providing readers with practical insights into the intersection of consumption patterns and ethnic identity. This sociological perspective reveals how consumer choices reflect broader social inequalities and cultural power dynamics, making it essential reading for anyone seeking to understand modern consumer society.

Key Features

Explores multicultural marketing and ethnic identity construction within contemporary consumer culture.

Addresses consumer racial profiling and discrimination practices affecting different ethnic communities.

Examines urban food deserts and their role in perpetuating economic and nutritional disparities.

Analyses racialized political consumerism and social activism through purchase decisions.

Provides chapters on crossing cultures, neighbourhood consumption patterns, and advertising representation.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138562602
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 July 2020
Listed Since: 05 March 2020

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This is the most expensive it has ever been. Walk away.

Routledge Race, Ethnicity, and Consumption: A Sociological View - Routledge

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Description

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