£136.84

Routledge - Race, Ethnicity, and Consumption: A Sociological View

Name: Routledge - Race, Ethnicity, and Consumption: A Sociological View
Brand: Routledge
Price: 136.84 GBP
Availability: InStock

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Description

Explore the deep connections between identity and consumer culture in Race, Ethnicity, and Consumption: A Sociological View. Published by Routledge, this academic text examines how race and ethnicity shape the way people interact with the marketplace. Each chapter provides a focused look at specific themes such as identity, cultural crossing, marketing, advertising, and social activism. Readers will gain a better understanding of modern social issues through topics like multicultural marketing, cultural appropriation, and consumer racial profiling. The book also addresses critical community concerns, including urban food deserts and racialized political consumerism. This book serves as a valuable resource for students, scholars, and anyone interested in the sociological aspects of consumer behavior. It provides the necessary framework to study how social categories influence economic interactions and neighborhood dynamics in today's world.

Key Features

Examines the relationship between race, ethnicity, and consumer culture through diverse sociological lenses.

Covers key themes including identity, crossing cultures, marketing, advertising, and social activism.

Analyzes specific modern issues such as multicultural marketing and cultural appropriation.

Addresses social challenges like consumer racial profiling and the impact of urban food deserts.

Provides academic insights into racialized political consumerism and neighborhood dynamics.

Designed as a comprehensive resource for students, scholars, and curious readers.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138562602
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 July 2020
Listed Since: 05 March 2020

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Routledge - Race, Ethnicity, and Consumption: A Sociological View

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