£137.61

Routledge Qualitative Marketing Research: Consumer Behaviour

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Brand: Routledge
Price: 145.0 GBP
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Market Research

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Description

Gain a deeper understanding of market dynamics with Qualitative Marketing Research: Understanding Consumer Behaviour. Published by Routledge, this book provides essential insights into the methods used to study how and why consumers make specific choices. This resource is designed for those studying or working within the fields of sales and marketing. By focusing on qualitative approaches, it helps readers grasp the underlying motivations that drive consumer actions. It serves as a foundational text for anyone looking to master market research techniques and apply them to real-world business scenarios. Whether you are a student or a professional in the business and finance sector, this book offers a structured way to explore the complexities of human behavior in a commercial context. It is an important addition to any library focused on marketing strategy and consumer analysis.

Key Features

Focuses on qualitative methods to help you understand the motivations behind consumer behavior.

Published by Routledge, a recognized name in academic and professional business literature.

Provides specific insights into the field of market research and consumer analysis.

Ideal for students and professionals working in sales, marketing, and business management.

Offers a detailed look at the processes used to study consumer decision-making.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1041031157
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 24 February 2026
Listed Since: 30 August 2025

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Routledge Qualitative Marketing Research: Consumer Behaviour

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