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Routledge - Political Rhetoric: A Presidential Briefing Book

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Description

Explore the essential role of communication in executive leadership with Political Rhetoric: A Presidential Briefing Book. Part of the Presidential Briefings Series, this Routledge publication examines how presidents use rhetoric as a primary tool of governance. Understanding rhetoric is vital for comprehending how leaders achieve political ends, including image building and the persuasion of the mass public. This book analyzes how presidential speech functions to influence inter-branch government relations. As mass media continues to fragment and federal bureaucracy expands, the ability to communicate effectively becomes more complex. This text provides a deep look into how heightened partisanship affects tensions within Congress and the relationship between the Executive and Legislative branches. It is an important resource for those studying political leadership, communication, and the mechanics of presidential power in a changing media landscape.

Key Features

Part of the Presidential Briefings Series for focused academic study.

Examines how rhetoric serves as a tool for image building and public persuasion.

Analyzes the impact of fragmented mass media on presidential communication.

Discusses the role of rhetoric in managing inter-branch government relations.

Explores how partisanship affects the relationship between Congress and the Executive.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 September 2015
Listed Since
14 November 2014

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