£120.00

Routledge Pictorial Framing in Moral Politics - Academic Book

Name: Routledge Pictorial Framing in Moral Politics - Academic Book
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

Cognition & Cognitive Psychology

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Description

Expand your understanding of how visual media influences human thought with Pictorial Framing in Moral Politics. This Routledge Studies in Multimodality volume moves beyond traditional linguistic research to explore how visual and multimodal texts shape moral cognition and social attitudes. By combining perspectives from frame semantics, blending theory, relevance theory, and pragmatics, this book introduces a specialized model of pictorial framing. It examines how small changes in the visual presentation of complex issues can change how people perceive judgment and choice. Through detailed case studies, the research applies this framework to various international contexts, including Egyptian, British, and American cartoons. This work is essential for researchers and students interested in the intersection of visual communication, cognitive psychology, and political science.

Key Features

Explores the impact of visual and multimodal texts on moral cognition and social attitudes.

Introduces a new model of pictorial framing based on frame semantics and blending theory.

Analyzes how subtle visual alterations affect perception of judgment and choice.

Includes diverse case studies from Egyptian, British, and American cartoons.

Integrates relevance theory and pragmatics to study communication effectiveness.

Part of the Routledge Studies in Multimodality series for academic research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138351768
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 05 November 2018
Listed Since: 03 August 2018

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Routledge Pictorial Framing in Moral Politics - Academic Book

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