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Routledge Pictorial Framing in Moral Politics - Routledge Studies

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£151.23 £107.82 £117.29 £126.76 £136.24 £145.71 £155.18 24 July 2026 10 August 2026 28 August 2026 14 September 2026 02 October 2026
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Description

This academic work extends framing research beyond language into visual and multimodal communication, examining how pictorial presentation influences moral cognition and attitudes. Drawing on frame semantics, blending theory, relevance theory, and pragmatics, the author develops a comprehensive model of pictorial framing and demonstrates that subtle visual alterations in political cartoons and illustrations significantly shape perception and judgment. The study applies this framework across Egyptian, British, and American cartoons, offering researchers and scholars a rigorous methodology for understanding how images function in moral and political discourse.

Key Features

Pictorial framing model bridges visual communication and moral cognition research for advanced study.

Frame semantics, blending theory, and relevance theory provide integrated theoretical foundation.

Case studies from Egyptian, British, and American cartoons demonstrate practical applications.

Multimodal text analysis reveals how visual presentation influences attitudes and judgment.

Routledge Studies in Multimodality series positions work within contemporary communication scholarship.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 November 2018
Listed Since
03 August 2018

Barcode

No barcode data available

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