Routledge Pictorial Framing in Moral Politics - Academic Book

Expand your understanding of how visual media influences human thought with Pictorial Framing in Moral Politics. This Routledge Studies in Multimodality volume moves beyond traditional linguistic research to explore how visual and multimodal texts shape moral cognition and social attitudes. By combining perspectives from frame semantics, blending theory, relevance theory, and pragmatics, this book introduces a specialized model of pictorial framing. It examines how small changes in the visual presentation of complex issues can change how people perceive judgment and choice. Through detailed case studies, the research applies this framework to various international contexts, including Egyptian, British, and American cartoons. This work is essential for researchers and students interested in the intersection of visual communication, cognitive psychology, and political science.