£180.40

Routledge Persuasion: Social Influence and Compliance Gaining

Name: Routledge Persuasion: Social Influence and Compliance Gaining
Brand: Routledge
Price: 180.4 GBP
Availability: InStock

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Description

Master the fundamentals of social influence with Persuasion: Social Influence and Compliance Gaining from Routledge. This book provides a deep look into the mechanics of how people are influenced and how compliance is gained in various social contexts. Whether you are a student of psychology, a marketing professional, or a business leader, understanding these social dynamics is a valuable asset. The text explores the theories and practical applications of persuasion, making it a standard resource for those studying sales, marketing, and advertising. By studying these principles, you gain a better understanding of the communication patterns that drive human behavior. This Routledge publication serves as a foundational text for anyone looking to study the science of influence and the methods used to achieve compliance in professional and social environments.

Key Features

Explore the core principles of social influence and how they affect human behavior and decision making.

Gain a better understanding of the mechanics behind compliance gaining in professional settings.

Study foundational theories that are applicable to sales, marketing, and advertising industries.

A reliable academic resource published by Routledge for students and professionals alike.

Develop a deeper knowledge of the communication strategies used to impact social outcomes.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032819723
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 27 February 2026
Listed Since: 18 September 2025

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Routledge Persuasion: Social Influence and Compliance Gaining

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