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Routledge Organization and Management: An International Approach

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Description

Master the complexities of global business with Organization and Management: An International Approach. This Routledge-Noordhoff International Edition provides a comprehensive introduction to management theories and contemporary practices within the cross-border business landscape. As the global environment becomes more competitive, traditional home-market approaches are no longer enough to sustain success. This book addresses that reality by examining how management works on a global scale. Readers gain practical knowledge through real-world examples of companies operating across diverse markets. The text explores industry experiences in various countries, including China, the United States, Germany, India, Britain, France, Argentina, Poland, and the Netherlands. This global perspective helps students and professionals understand the nuances of operating in different economic environments. Designed specifically for students in introductory organization and international management courses, this book serves as an essential resource for understanding how modern businesses navigate the international stage.

Key Features

Covers essential theories and contemporary practices for managing businesses across international borders.

Provides real-world insights by reviewing company experiences in diverse markets like China, India, and the United States.

Explains why traditional home-market strategies are insufficient in today's competitive global business environment.

Designed specifically for students enrolled in introductory courses for organization and international management.

Offers a broad geographical perspective with case studies from countries including Germany, France, and Brazil.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 February 2016
Listed Since
23 January 2016

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