£133.40

Routledge Offensive Marketing - POISE Framework Business Book

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Description

Offensive Marketing by Routledge provides a practical guide for competitive executives looking to improve their marketing skills and drive new business outcomes. This book introduces the acclaimed POISE framework to a North American audience, offering a fresh perspective on how to achieve market results. By combining advances in strategy and innovation, the POISE method (Profitable, Offensive, Integrated, Strategic, Effectively Executed) helps professionals reach a new level of effectiveness. This resource is designed to help readers navigate complex market landscapes through a structured and strategic approach. Whether you are an experienced executive or a marketing student, this book serves as an essential tool for anyone serious about mastering modern marketing techniques. It translates proven global methods into actionable strategies that can be applied to real-world business challenges to produce better results.

Key Features

Introduces the POISE framework which stands for Profitable, Offensive, Integrated, Strategic, and Effectively Executed strategies.

Provides a specialized approach tailored for the North American market to help executives strengthen their professional skills.

Combines strategy and innovation to help users achieve higher levels of effectiveness and better market results.

Serves as an essential resource for both marketing students and professional executives worldwide.

Offers a proven method for producing new outcomes through integrated and strategic marketing practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 July 2016
Listed Since
08 May 2016

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