£124.88

Routledge Navigating Brand Activism - Management Science Book

Name: Routledge Navigating Brand Activism - Management Science Book
Brand: Routledge
Price: 124.88 GBP
Availability: InStock

Management Science

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Description

Explore the complex landscape of modern business with Navigating Brand Activism by Routledge. This book provides essential insights for professionals studying management science and the evolving role of brands in social and political contexts. As consumer expectations shift, understanding how organizations respond to social movements becomes a vital part of business strategy. Designed for students, academics, and industry leaders, this text covers the theoretical and practical aspects of how brands interact with societal issues. It offers a structured approach to understanding the management challenges that arise when companies take a stand. Whether you are researching management science or looking to understand the impact of activism on corporate identity, this Routledge publication serves as a foundational resource for your studies and professional development.

Key Features

Published by Routledge, a leading name in academic and professional literature.

Focuses on management science to provide a structured approach to brand strategy.

Ideal for students and professionals studying business, finance, and law.

Provides a deep look into how brands navigate social and political landscapes.

Serves as a comprehensive resource for understanding modern management challenges.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032974311
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 29 July 2025
Listed Since: 31 January 2025

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Routledge Navigating Brand Activism - Management Science Book

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