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Routledge Museums and Entrepreneurship: Capitalising on Culture

Amazon

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Description

Explore how museums navigate the intersection of cultural preservation and commercial viability in this Routledge publication. This book examines the strategic approaches museums adopt when capitalising on their collections and expertise in the 21st century, offering insights into the evolving relationship between cultural institutions and entrepreneurial practices. Ideal for museum professionals, cultural administrators, academics, and anyone interested in understanding how heritage organisations balance mission-driven values with sustainable revenue generation and business innovation.

Key Features

Routledge publication offering comprehensive analysis of museum entrepreneurship and contemporary cultural management strategies.

Explores practical approaches to capitalising on cultural assets whilst maintaining institutional integrity and public value.

Addresses the 21st century challenges museums face in adapting to changing audiences, funding models, and competitive landscapes.

Suitable for museum professionals, cultural policy makers, students, and scholars studying arts administration and heritage management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 July 2024
Listed Since
26 January 2024

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