Routledge Museum Communication and Social Media Research Book

Explore the evolving landscape of visitor engagement and digital outreach in this Routledge Research in Museum Studies volume. As social media rapidly changes how people interact with institutions, this book examines the reformulation of traditional museum practices and debates. It focuses on how digital communication tools impact inclusion and learning, particularly regarding young people. As early adopters of digital media and frequent museum visitors, youth represent a key target group for modern institutions. This text presents advanced research on the ways social media operates to transform the relationship between museums and their audiences, offering a deep look at the opportunities and obstacles present in the digital age.