Routledge Men and Menswear: Sartorial Consumption in Britain

Explore the evolution of masculine identity through the lens of retail history. Men and Menswear: Sartorial Consumption in Britain 1880-1939 offers a unique perspective by connecting the study of masculinity with the history of consumption. While many historical texts focus on the moral or physical traits of manliness, this book examines how the changing nature of menswear retailing shaped how men presented themselves to the world. By analyzing patterns of male consumption during this transformative period, the text provides a deep look into how shopping and clothing choices reflected wider social shifts. This work is an essential resource for those interested in how retail environments influence identity and how the act of purchasing goods plays a role in defining gender roles within British society. It fills a significant gap in academic research by bridging the divide between consumer history and gender studies.