£140.69

Routledge Men and Menswear: Sartorial Consumption in Britain

Name: Routledge Men and Menswear: Sartorial Consumption in Britain
Brand: Routledge
Price: 140.69 GBP
Availability: InStock

Business & Economic History

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Description

Explore the evolution of masculine identity through the lens of retail history. Men and Menswear: Sartorial Consumption in Britain 1880-1939 offers a unique perspective by connecting the study of masculinity with the history of consumption. While many historical texts focus on the moral or physical traits of manliness, this book examines how the changing nature of menswear retailing shaped how men presented themselves to the world. By analyzing patterns of male consumption during this transformative period, the text provides a deep look into how shopping and clothing choices reflected wider social shifts. This work is an essential resource for those interested in how retail environments influence identity and how the act of purchasing goods plays a role in defining gender roles within British society. It fills a significant gap in academic research by bridging the divide between consumer history and gender studies.

Key Features

Investigates the changing nature of menswear retailing in Britain between 1880 and 1939.

Connects the history of consumption with the study of masculine identity.

Offers an alternative to traditional studies that focus only on moral or physical manliness.

Provides insight into the patterns of male consumption during a key historical era.

Published by Routledge as part of The History of Retailing and Consumption series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0754603849
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 28 September 2007
Listed Since: 26 January 2007

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Routledge Men and Menswear: Sartorial Consumption in Britain

This is the most expensive it has ever been. Walk away.

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