£137.45

Routledge Mass Media Writing - Routledge Communication Series

Name: Routledge Mass Media Writing - Routledge Communication Series
Brand: Routledge
Price: 128.97 GBP
Availability: InStock

Language Study & Reference

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Description

Master the daily workflow of professional media production with Mass Media Writing from the Routledge Communication Series. This innovative guide is the first to identify and describe the systematic process used by writers in print journalism, broadcast journalism, public relations, and advertising. By focusing on creative problem solving, this book helps you tackle both simple and complex media assignments with confidence. You will learn how to write copy that meets the high expectations of editors and clients while ensuring your work speaks directly to your intended audience. Whether you are studying language or preparing for a career in communications, this text provides the tools to produce writing that stands up to questioning and remains memorable to readers. This is an essential resource for anyone looking to bridge the gap between academic study and real-world media application.

Key Features

Covers essential writing processes for print, broadcast, public relations, and advertising professionals.

Provides practical methods for solving complex media assignments through creative problem solving.

Teaches how to write copy that meets specific editor and client expectations.

Focuses on creating memorable content that connects with a target audience.

Designed to help writers produce work that stands up to scrutiny and questioning.

Offered as a used book in good condition for cost-effective learning.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805811303
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 01 March 1992
Listed Since: 16 February 2007

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Routledge Mass Media Writing - Routledge Communication Series

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