Marketing the Third Reich - Routledge Studies in Fascism - Image 1

£137.99

Routledge Marketing the Third Reich - Routledge Studies in Fascism

Name: Marketing the Third Reich - Routledge Studies in Fascism
Brand: Routledge
Price: 137.99 GBP
Availability: InStock

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Description

Marketing the Third Reich examines the Nazi propaganda apparatus through the lens of consumer marketing strategy, treating the Reich as a comprehensive product campaign. Building on Nicholas O'Shaughnessy's acclaimed earlier work Selling Hitler (2016), this Routledge volume applies marketing scholarship to reveal how propaganda functioned not as a mere government tool but as the foundational medium of governance itself in Nazi Germany. The book explores the troubling intersection between mass culture and political movement, demonstrating how consumption and political persuasion became intertwined mechanisms of control. By analysing the persuasion techniques, packaging strategies and propaganda methods employed by the Nazi regime, O'Shaughnessy provides critical insight into how marketing principles were weaponised for ideological purposes. This scholarly work is essential for understanding the historical relationship between advertising, political marketing and totalitarian systems.

Key Features

Nicholas O'Shaughnessy analyses Nazi propaganda through established consumer marketing frameworks and scholarship.

Routledge Studies in Fascism and the Far Right series positions the book within contemporary academic discourse on extremism.

The volume builds on Selling Hitler (2016), offering expanded exploration of propaganda and political marketing mechanisms.

O'Shaughnessy examines how propaganda became the medium of government rather than merely an instrument of it.

The book investigates the connection between mass culture, consumption and political movements in Nazi Germany.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138060569
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 21 September 2017
Listed Since: 18 April 2017

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Routledge Marketing the Third Reich - Routledge Studies in Fascism

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