£128.72

Routledge Marketing the Third Reich - History & Propaganda

Name: Routledge Marketing the Third Reich - History & Propaganda
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

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Description

Explore the deep connection between mass culture and political movements in Marketing the Third Reich. In this volume, Nicholas O'Shaughnessy examines the Nazi propaganda machine through the lens of consumer marketing. By conceptualizing the Reich as a product campaign, the author provides a unique perspective on how political messaging functioned during this era. Building on the research from Selling Hitler (2016), this book uses marketing scholarship to demonstrate that propaganda was more than just a government tool; it was the very medium of government in Nazi Germany. This study helps readers understand how the cultures of consumption and politics merged to influence society. It is an essential read for those interested in the history of fascism, the far right, and the mechanics of political persuasion.

Key Features

Analyzes Nazi propaganda through the lens of consumer marketing and product campaigns.

Explores how political marketing served as a primary medium of government in Nazi Germany.

Provides a deep look at the connection between mass culture and political movements.

Builds upon the established academic research found in Selling Hitler (2016).

Part of the Routledge Studies in Fascism and the Far Right series for academic depth.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138060569
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 21 September 2017
Listed Since: 18 April 2017

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Routledge Marketing the Third Reich - History & Propaganda

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