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£49.50
Routledge Marketing Technologies: Corporate Cultures Book
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Description
Key Features
Used book in good condition, providing an affordable way to access academic research on innovation and technology.
Part of the Routledge Studies in Innovation, Organizations and Technology series for specialized academic study.
Analyzes how global corporations initiate and maintain socio-technological changes that affect society.
Provides insight into the actual practices of hi-tech corporations to better understand technological breakthroughs.
Examines the investment of time and resources required for successful technology implementation at different levels.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415624770
- Domain
- Amazon UK
- Release Date
- 28 August 2012
- Listed Since
- 20 February 2012
Barcode
No barcode data available
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