£49.50

Routledge Marketing Technologies: Corporate Cultures Book

Name: Routledge Marketing Technologies: Corporate Cultures Book
Brand: Routledge
Price: 46.7 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

Explore the complex relationship between organizational structures and technological advancement with Marketing Technologies: Corporate Cultures and Technological Change. Part of the Routledge Studies in Innovation, Organizations and Technology series, this book examines how global corporations drive socio-technological change and reshape modern life. Understanding the development and implementation of new technologies requires a deep look at the subtle processes within hi-tech environments. This text provides insight into the practices of major corporations, helping readers look past inflated promises regarding technological breakthroughs. It offers a grounded perspective on how these changes affect economic outcomes and society at large. This is an essential resource for those studying how innovation and organizational culture interact in a rapidly changing global landscape.

Key Features

Used book in good condition, providing an affordable way to access academic research on innovation and technology.

Part of the Routledge Studies in Innovation, Organizations and Technology series for specialized academic study.

Analyzes how global corporations initiate and maintain socio-technological changes that affect society.

Provides insight into the actual practices of hi-tech corporations to better understand technological breakthroughs.

Examines the investment of time and resources required for successful technology implementation at different levels.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415624770
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 28 August 2012
Listed Since: 20 February 2012

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Routledge Marketing Technologies: Corporate Cultures Book

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