£151.26

Routledge Marketing Logistics - Supply Chain Management Book

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£151.26 £134.77 £138.37 £141.97 £145.56 £149.16 £152.76 08 July 2026 29 July 2026 20 August 2026 10 September 2026 02 October 2026

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Most common price: £151 (80 days, 92.0%)

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Description

Marketing Logistics by Routledge provides a deep look into the supply chain as a way to achieve competitive advantage. This book addresses a key priority for modern business organizations, helping both practitioners and academics view the supply chain as a unified whole. By drawing on current research and global firm experience, the text brings theory to life through numerous mini-cases and vignettes in every chapter. It serves as an invaluable resource for managers who want to understand the ways in which the supply chain functions within a business environment. This text is designed to bridge the gap between academic study and real-world application for professionals in the field of economics and business management.

Key Features

This Routledge publication examines the supply chain as a primary vehicle for achieving competitive advantage in business.

The text uses mini-cases and vignettes in each chapter to illustrate key messages and bring theory to life.

Content is based on current research and the practical experience of firms from around the world.

This book serves as a resource for managers seeking to understand the role of logistics within a business organization.

The material is designed to meet the needs of both academic students and professional practitioners.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 December 2015
Listed Since
22 December 2015

Barcode

No barcode data available

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