£136.27

Routledge Marketing Logistics - Business Supply Chain Book

Name: Routledge Marketing Logistics - Business Supply Chain Book
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Economics

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Description

Marketing Logistics by Routledge provides a deep look into how business organizations use the supply chain to gain a competitive advantage. As management priorities shift toward viewing the supply chain as a single, unified vehicle, this text offers the necessary perspective for both academic study and professional practice. This book bridges the gap between theory and real-world application. By drawing on current research and the practical experience of firms across the globe, it helps readers understand the complex relationship between marketing and logistics. It is designed to be a practical resource for those looking to improve how their organization manages its supply chain processes. To make learning more engaging, the text uses numerous mini-cases and vignettes. These examples bring theoretical concepts to life, making the material easier to grasp and apply to actual business scenarios. Whether you are a student or a manager, this book serves as a valuable tool for understanding the modern landscape of logistics and supply chain management.

Key Features

Integrates current research and global firm experience to provide a modern perspective on supply chain management.

Uses mini-cases and vignettes to bring theoretical concepts to life through practical, real-world examples.

Designed for both academic study and professional use by practitioners and managers in the business field.

Focuses on viewing the supply chain as a whole to help organizations achieve a competitive advantage.

Provides an invaluable resource for understanding the interface between marketing and logistics operations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138174297
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 22 December 2015
Listed Since: 22 December 2015

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Routledge Marketing Logistics - Business Supply Chain Book

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