£136.45

Routledge - Making Sense of Field Research Guidebook

Name: Routledge - Making Sense of Field Research Guidebook
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

Anthropology & Sociology

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Description

Improve your information design projects by learning how to use field research to bring essential people-centered insights to your work. While information design focuses on making complex data understandable for a specific audience, many designers overlook the importance of understanding the audience itself during the design process. This practical guide helps you move beyond intuition or assumptions. Instead, you will learn how to gather evidence from real people regarding how they think, feel, and behave. By using these methods, you can inform the design of effective solutions based on actual human behavior. This book provides the necessary tools to bridge the gap between complex data and the people who need to use it, ensuring your designs are grounded in reality rather than guesswork.

Key Features

Learn to use field research to bring essential people-centered insights to your information design projects.

Move beyond intuition and assumptions by gathering evidence from real people to inform your design process.

Understand how your target audience thinks, feels, and behaves to create more effective design solutions.

Gain practical methods for collecting data that makes complex information understandable for specific audiences.

Bridge the gap between complex data sets and the actual needs of the people using your information designs.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415790026
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 24 July 2018
Listed Since: 27 September 2016

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Routledge - Making Sense of Field Research Guidebook

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