Routledge Living Media Ethics: Across Platforms - Michael Bugeja

Explore the evolving landscape of moral responsibility in the digital age with Living Media Ethics: Across Platforms by Michael Bugeja. This award-winning text, winner of the Clifford G. Christians Award for Research in Media Ethics, addresses the urgent need for moral convergence in our high-tech media environment. Bugeja provides a comprehensive look at the ethical challenges facing modern professionals. The book covers essential areas including advertising, public relations, and the major branches of journalism. By connecting major schools of philosophical thought with historical events that shaped today's media practices, this work offers a deep understanding of how ethics function in real-world scenarios. Readers will examine fundamental topics such as truth, falsehood, responsibility, bias, and temptation. This book serves as a modern complement to traditional media ethics pedagogy, making it an essential resource for students and professionals navigating the complexities of contemporary media platforms.