£144.18

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Routledge Key Topics in Attitudes and Persuasion - Psychology Book

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Description

Key Topics in Attitudes and Persuasion is a comprehensive guide published by Routledge as part of the BPS Key Topics in Psychology series. This book explores the fundamental principles and contemporary research surrounding attitudes, belief formation, and persuasion techniques across various psychological and social contexts. Designed for students, researchers, and professionals in psychology and related fields, it provides an accessible yet rigorous examination of how attitudes develop, persist, and change in response to persuasive communication. The text integrates classical theories with modern applications, making it essential reading for anyone studying social psychology, consumer behaviour, or communication. Whether you are preparing for examinations, conducting academic research, or seeking to understand the psychological mechanisms behind attitude change and influence, this key topics volume offers structured, evidence-based insights that bridge theory and practical application.

Key Features

Part of the BPS Key Topics in Psychology series by Routledge, covering attitudes and persuasion research.

Combines foundational theories with contemporary research findings in social and applied psychology.

Designed for psychology students, academics, and professionals seeking comprehensive subject coverage.

Structured format makes complex concepts accessible whilst maintaining academic rigour and depth.

Integrates practical applications of attitude theory and persuasion principles across real-world scenarios.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 February 2026
Listed Since
29 August 2025

Barcode

No barcode data available

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