Jazz Sells: Music, Marketing, and Meaning - Routledge - Image 1

£124.92

Routledge Jazz Sells: Music, Marketing, and Meaning - Routledge

Name: Jazz Sells: Music, Marketing, and Meaning - Routledge
Brand: Routledge
Price: 124.92 GBP
Availability: InStock

Rock

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Description

Jazz Sells examines the intersection of jazz, consumption, and capitalism through advertising across television, Internet, radio, and print media. This Routledge publication explores how the jazz genre functions as a musical signifier in promotional efforts, analysing the relationship between brand identity, jazz music, and jazz discourses to create meaning for both products and consumers. The book uses jazz as a critical lens to understand how musical meaning is constructed and disseminated through commercial channels, offering insights into the cultural significance of jazz within marketing and advertising strategies.

Key Features

Jazz Sells investigates advertising as a medium for mass dissemination of music and musical meaning across multiple platforms.

The Routledge book examines how jazz genre functions as a musical signifier in promotional and branding efforts.

Explores the relationship between brand identity, jazz music, and jazz discourses in creating consumer meaning and product value.

Uses jazz as a critical analytical framework to understand consumption patterns and capitalism in contemporary marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138018759
Category: Books > Subjects > Arts & Photography > Music > Styles > Rock
Domain: Amazon UK
Release Date: 03 March 2015
Listed Since: 29 January 2014

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Routledge Jazz Sells: Music, Marketing, and Meaning - Routledge

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