£124.92

Routledge Jazz Sells: Music, Marketing, and Meaning Book

Name: Routledge Jazz Sells: Music, Marketing, and Meaning Book
Brand: Routledge
Price: 124.92 GBP
Availability: InStock

Rock

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Description

Explore the complex relationship between jazz, consumption, and capitalism in Jazz Sells: Music, Marketing, and Meaning. Published by Routledge as part of the Transnational Studies in Jazz series, this book provides a deep look at how advertising serves as a primary medium for spreading musical meaning across television, radio, print, and the Internet. This study investigates how the jazz genre functions as a musical signifier in promotional campaigns. It examines the way brands, jazz music, and specific jazz discourses combine to build meaning for both the product and the consumer. By looking at these promotional efforts, the text offers a way to understand broader cultural shifts through the lens of a specific musical genre. Whether you are a student of musicology, marketing, or cultural studies, this book provides a unique perspective on how music is used to shape consumer perception. It moves beyond simple listening to analyze how jazz is positioned within the modern economic landscape.

Key Features

Examines the role of jazz as a musical signifier within various promotional efforts and advertising campaigns.

Analyzes how advertising on the Internet, television, radio, and print helps disseminate musical meaning to the masses.

Investigates the connection between brands, jazz music, and jazz discourses to understand consumer meaning.

Offers a specialized look at the intersection of music, consumption, and capitalism through a scholarly lens.

Part of the Transnational Studies in Jazz series from the respected publisher Routledge.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138018759
Category: Books > Subjects > Arts & Photography > Music > Styles > Rock
Domain: Amazon UK
Release Date: 03 March 2015
Listed Since: 29 January 2014

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Routledge Jazz Sells: Music, Marketing, and Meaning Book

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