£149.87

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Routledge Inviting Latino Voters: Party Messages & Identification

Amazon

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Description

Latino's increasing numbers and their uncertain voting behaviours have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this academic work examines these efforts to understand the messaging strategies and political appeals that shape Latino voter engagement and party loyalty across American elections.

Key Features

Combines in-depth interviews with campaign strategists to reveal behind-the-scenes partisan outreach tactics targeting Latino communities.

Includes quantitative analysis of Latino-oriented television advertisements, documenting how parties craft messages for this demographic.

Presents survey data from Latino citizens that measures actual voting behaviours and partisan identification patterns.

Published by Routledge as part of the Latino Communities: Emerging Voices series addressing political, social, cultural and legal issues.

Examines how Democratic and Republican parties compete for Latino voter support through targeted campaign strategies and messaging.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 December 2004
Listed Since
22 January 2007

Barcode

No barcode data available

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